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Thursday, Apr 24th
1:30 PM - 2:30 PM PT
Beyond Borders: Accelerating Enrollment Growth Through Strategic Global Collaborations
Location: Yerba Buena 4-6
Author: Wendy W. Lin-Cook, PhD (she/her/hers) – Montclair State University
Presenter: David Chun
Recruitment & Marketing
Thursday, Apr 24th
1:30 PM - 2:30 PM PT
Putting the R & R in GEM
Location: Golden Gate A
Moderator: Jillian Baer, MA (she/her/hers) – Liaison International
Panelist: Renee Barton, MPS (she/her/hers) – Georgetown University Biomedical Graduate Education
Panelist: Alyssa Orlando, PhD, MA (she/her/hers) – Clark University
Panelist: Tom VerDow, MPS (he/him/his) – East Tennessee State University
Recruitment & Marketing
Thursday, Apr 24th
3:15 PM - 4:15 PM PT
The Tech Stack Powering Modern Recruitment: From Silos to Synergy
Location: Yerba Buena 1-3
Presenter: Minh Virasak – Santa Clara University
Author: Rohun Pai – Everspring
Presenter: Olivia DeGraca, MS Marketing - Santa Clara University Leavey School of Business – Santa Clara University
Recruitment & Marketing
Thursday, Apr 24th
4:30 PM - 5:30 PM PT
Increasing Yield with In-Person Recruitment Events in an Online World
Location: Golden Gate B
Author: Christal Hitchens, MAT (she/her/hers) – Indiana University - Indianapolis - Richard M. Fairbanks School of Public Health
Author: Alex Harvey, M.S.Ed (she/her/hers) – Indiana University School of Social Work
Recruitment & Marketing
Friday, Apr 25th
9:45 AM - 10:45 AM PT
Navigating the Future of Education: A Look at Graduate Online Programs
Location: Golden Gate A
Moderator: Denise Joseph, MA Architecture, MA Mass Communiations – Boston University
Panelist: David Cotter – Boston University
Panelist: Lynn Pauly, Masters in Organizational Leadership (she/her/hers) – Clarkson University
Panelist: Barbara J. Selmo, MA, M.Ed., Ed.D. (she/her/hers) – Emerson College
Panelist: Karina Kogan – EducationDynamics
Panelist: Chelsea Fancher, MA (she/her/hers) – The University of Alabama
Recruitment & Marketing
Friday, Apr 25th
11:00 AM - 12:00 PM PT
Confidence Boosters: How Peer Advocates Help Prospects Make the Grade
Location: Foothill C
Presenter: Judson VanAntwerp, MBA, M.Ed – Unibuddy
Presenter: Ryan Taughrin, EdM (he/him/his) – University at Buffalo
Recruitment & Marketing
Friday, Apr 25th
11:00 AM - 12:00 PM PT
Getting to Yes! Designing an Interactive Graduate Student Recruitment Weekend
Location: Foothill G
Author: Dana Mordecai, MS (she/her/hers) – University of North Texas
Author: Philip Guerrero – UT Austin
Author: Kathryn Meyer – Texas A&M U / Bush School of Govt & Public Service
Recruitment & Marketing
Friday, Apr 25th
1:30 PM - 2:30 PM PT
Enrollment Marketing Improv! A Panel of GEM Experts Answers Enrollment Marketing Challenges in Real Time
Location: Golden Gate A
Author: Francesca Reed, MA (she/her/hers) – Neumann University
Author: Katie Boyle, MS (she/her/hers) – Bard Graduate Programs
Author: Tony Fraga – Direct Development
Author: Marcus Hanscom, MBA (he/him/his) – Direct Development
Recruitment & Marketing
Friday, Apr 25th
3:15 PM - 4:15 PM PT
A SMASching way to Recruit and Showcase your Programs through Social Media Ambassador Scholarships (SMASch)
Location: Yerba Buena 1-3
Author: Janet Kim, PhD – University of Hawaii at Manoa
Author: Karelyn Yogi – University of Hawaii at Manoa
Recruitment & Marketing