Full Schedule

1:00 PM – 4:00 PM PT

Pre-Summit Institute (REQUIRES ADDITIONAL REGISTRATION)

Location: Yerba Buena 4-6

Presenter: – Direct Development

Speaker: – Direct Development

Presenter: – Direct Development

1:00 PM – 4:00 PM PT

TXGAP Social

2:00 PM – 3:30 PM PT

JGAP Meeting

Location: Foothill G

3:00 PM – 6:30 PM PT

Registration

Location: North Registration Desk

3:30 PM – 4:30 PM PT

MAGAP Meeting

Location: Foothill C

3:30 PM – 4:30 PM PT

NYGAP Meeting

Location: Foothill E

4:00 PM – 5:30 PM PT

BioGAP Meeting

Location: Nob Hill C

4:30 PM – 5:30 PM PT

First Timers Session

Location: Golden Gate B

6:00 PM – 8:00 PM PT

Welcome Reception

Location: Yerba Buena 9-15

6:00 AM – 7:00 AM PT

Yoga

Location: Nob Hill D

7:00 AM – 8:00 AM PT

Continental Breakfast

Location: Yerba Buena 9-15

7:00 AM – 3:15 PM PT

Exhibits Open

Location: Yerba Buena 9-15

7:00 AM – 5:00 PM PT

Registration

Location: North Registration Desk

7:00 AM – 5:30 PM PT

Community Meet Ups

Location: Nob HIll B

8:00 AM – 8:15 PM PT

Welcome and Opening Remarks

Location: Yerba Buena 7-8

Speaker: – Georgia Southern University

8:15 AM – 8:45 AM PT

NAGAP Awards Presentations

Location: Yerba Buena 7-8

Presenter: – Neumann University

Presenter: – Delaware Valley University

8:45 AM – 9:45 AM PT

Keynote Session - "Transactional to Transformational"

Location: Yerba Buena 7-8

Speaker:

Keynote

9:45 AM – 10:30 AM PT

Coffee Break with Exhibitors

Location: Yerba Buena 9-15

10:30 AM – 11:30 AM PT

"I’m Just a Baby!": Leadership as a Junior Staff Member

Location: SoMa

Author: – Saint Mary's College of California

Career, Staff & Personal Development

10:30 AM – 11:30 AM PT

Alumni-Driven Recruitment: Amplifying Your Graduate Recruitment Reach Through Alumni Networks

Location: Golden Gate A

Author: – University of Cincinnati

Alumni Engagement Across the Student Life Cycle

10:30 AM – 11:30 AM PT

Exploring Student Success Strategies for Online Students

Location: Yerba Buena 4-6

Author: – The University of Texas MD Anderson Cancer Center UTHealth Houston Graduate School of Biomedical Sciences

Author: – McWilliams School of Biomedical Informatics at UTHealth Houston

Student Services

10:30 AM – 11:30 AM PT

How to Approach Your Faculty to Look at Retention: Delivering on Recruitment Promises

Location: Foothill C

Author: – Kutztown University

Author: – Delaware Valley University

Author: – Rutgers University–New Brunswick

Integrated Operations

10:30 AM – 11:30 AM PT

LGBTQ+ Staff and Faculty Council: What Worked for Indiana University Bloomington and How to Implement One at Your University

Location: Golden Gate C1-C2

Author: – Indiana University Bloomington

Diversity, Equity, and Inclusion

10:30 AM – 11:30 AM PT

Navigating the New Landscape of GEM: The Future of AI and Equity, and Reflections on Historic Changes in Admissions

Location: Yerba Buena 1-3

Presenter: – Educational Testing Service

Presenter: – University of Arkansas for Medical Sciences

NAGAP Joint Research with ETS

10:30 AM – 11:30 AM PT

Strategic Enrollment Planning: Implementing Strategies

Location: Golden Gate B

Author: – Framingham State University

Enrollment Modeling & Strategic Planning

10:30 AM – 11:30 AM PT

The 2024 Graduate Inquiry Response Project: Optimizing Student Engagement Through Secret Shopping

Location: Foothill G

Presenter: – Liaison

Presenter: – University at Buffalo

NAGAP Joint Research with Liaison

11:30 AM – 1:30 PM PT

Lunch on Your Own

12:00 PM – 1:00 PM PT

CAGAP Meeting

Location: Foothill F

12:00 PM – 1:00 PM PT

CAPGAP Meeting

Location: Nob Hill C

12:00 PM – 1:00 PM PT

NEGAP Meeting

12:00 PM – 1:00 PM PT

PAGAP Meeting

Location: Foothill E

12:00 PM – 1:00 PM PT

SEAGAP Meeting

Location: Golden Gate C3

1:30 PM – 2:30 PM PT

Beyond Borders: Accelerating Enrollment Growth Through Strategic Global Collaborations

Location: Yerba Buena 4-6

Author: – Montclair State University

Presenter:

Recruitment & Marketing

1:30 PM – 2:30 PM PT

Challenges and Priorities for Graduate Enrollment Professionals: Navigating a Dynamic Landscape

Location: Golden Gate B

Presenter: – EAB

Presenter: – Independent

Presenter: – Ashland University

NAGAP Joint Research with EAB

1:30 PM – 2:30 PM PT

Confidence Matters: New, Actionable Insights to Improve Enrollment Predictability

Location: SoMa

Presenter: – Unibuddy

Vendor Presentation

1:30 PM – 2:30 PM PT

Good Friction in GEM: Evolving Practices and Encouraging Growth

Location: Yerba Buena 1-3

Author: – Elon University

Author: – Liaison

Integrated Operations

1:30 PM – 2:30 PM PT

Leading Through SEM: Developing, Implementing and Sustaining your SEM Plan

Location: Foothill C

Presenter: – AACRAO Consulting

1:30 PM – 2:30 PM PT

Putting the R & R in GEM

Location: Golden Gate A

Moderator: – Liaison International

Panelist: – Georgetown University Biomedical Graduate Education

Panelist: – Clark University

Panelist: – East Tennessee State University

Recruitment & Marketing

1:30 PM – 2:30 PM PT

Stressed, Tired, and Overwhelmed

Location: Golden Gate C1-C2

Author: – University of Arkansas for Medical Sciences

Author: – Neumann University

Career, Staff & Personal Development

1:30 PM – 2:30 PM PT

What Today’s Data Tells Us About Tomorrow’s Sector Stability

Location: Foothill G

Presenter: – QS

Presenter: – QS Quacquarelli Symonds

Vendor Presentation

2:30 PM – 3:15 PM PT

Break - Please visit our Exhibitors for a Chance to Win Great Prizes

Location: Yerba Buena 9-15

3:15 PM – 4:15 PM PT

Accelerated Master's Programs: Widening Your Applicant Pool Through a Cross-Degree Approach

Location: Golden Gate A

Author: – Kelley School of Business, Indiana University

Enrollment Modeling & Strategic Planning

3:15 PM – 4:15 PM PT

Cultivating a Growth Mindset: Strategies for Engaging and Developing Your Team

Location: Golden Gate B

Author: – University of Florida

Career, Staff & Personal Development

3:15 PM – 4:15 PM PT

Holistic Review for a Diverse Student Population

Location: Yerba Buena 4-6

Author: – Bowling Green State University

Diversity, Equity, and Inclusion

3:15 PM – 4:15 PM PT

Making Friends with Financial Aid: Collaboration Strategies to Make Recruiting and Onboarding Easier

Location: Foothill C

Author: – Ursuline College

Money Matters

3:15 PM – 4:15 PM PT

Marketing Cost to Enroll for Grad Schools: How to Calculate and Compare Effectively

Location: SoMa

Presenter: – Direct Development

Presenter: – Neumann University

NAGAP Joint Research with Direct Development

3:15 PM – 4:15 PM PT

Need Help Retaining Your Staff? - EQ to the Rescue

Location: Foothill G

Author: – Purdue University College of Engineering

Career, Staff & Personal Development

3:15 PM – 4:15 PM PT

The Tech Stack Powering Modern Recruitment: From Silos to Synergy

Location: Yerba Buena 1-3

Presenter: – Santa Clara University

Author: – Everspring

Presenter: – Santa Clara University

Recruitment & Marketing

3:15 PM – 4:15 PM PT

Unionization in Higher Education: Sharing Experiences and Building a Network

Location: Golden Gate C1-C2

Author: – Saint Mary's College of California

Author: – Icahn School of Medicine at Mount Sinai - Graduate School of Biomedical Sciences

Author: – Element451

Integrated Operations

4:30 PM – 5:30 PM PT

ADVANCED ROUNDTABLE – Diversity, Equity, and Inclusion

Location: Golden Gate C1-C2

Presenter: – Le Moyne College

Presenter: – University of New Hampshire - Peter T. Paul College of Business and Economics

4:30 PM – 5:30 PM PT

Critical Competencies for Today's GEM Professional

Location: Yerba Buena 1-3

Author: – Tennessee Tech University

Career, Staff & Personal Development

4:30 PM – 5:30 PM PT

Generative AI in Graduate Enrollment Management in 2025: Adoption and Impact

Location: Golden Gate A

Presenter: – Element451

Presenter: – Ashland University

NAGAP Joint Research with Element451

4:30 PM – 5:30 PM PT

Increasing Yield with In-Person Recruitment Events in an Online World

Location: Golden Gate B

Author: – Indiana University - Indianapolis - Richard M. Fairbanks School of Public Health

Author: – Indiana University School of Social Work

Recruitment & Marketing

4:30 PM – 5:30 PM PT

The Communication Advantage: Earning Trust and Demonstrating Value

Location: Yerba Buena 4-6

Author: – Mitch Daniels School of Business, Purdue University

Career, Staff & Personal Development

4:30 PM – 5:30 PM PT

The Little Engine that Could

Location: SoMa

Author: – University of Texas at Austin

Author: – The University of Texas at Austin/ School of Nursing

Author: – University of Texas at Austin

Student Services

4:30 PM – 5:30 PM PT

Using a Social Determinants of Learning (SDoL) Index for Equity-Minded Admissions in Selective Professional Health Programs: A Case Study

Location: Foothill G

Author: – Human Capital Research

Author: – Rosalind Franklin University of Medicine and Science

Diversity, Equity, and Inclusion

6:30 PM – 9:30 PM PT

Off-Site Event

7:00 AM – 8:00 AM PT

Continental Breakfast

Location: Yerba Buena 9-15

7:00 AM – 1:00 PM PT

Registration

Location: North Registration Desk

7:00 AM – 4:00 PM PT

Exhibits Open

Location: Yerba Buena 9-15

7:00 AM – 4:30 PM PT

Community Meet Ups

Location: Nob HIll B

8:00 AM – 9:00 AM PT

Plenary Session: The Path Forward: Equitable Admissions in Higher Education

Location: Yerba Buena 7-8

Presenter: – UC Berkeley

9:00 AM – 9:45 AM PT

Coffee Break with Exhibitors

Location: Yerba Buena 9-15

9:45 AM – 10:45 AM PT

An Alumni Symposium - An Innovative Approach to Connecting, Engaging, and Celebrating our Graduates

Location: Foothill C

Author: – Virginia Tech

Alumni Engagement Across the Student Life Cycle

9:45 AM – 10:45 AM PT

Doctoral Degree Demystified: Tips and Tricks for Aspiring Scholars

Location: SoMa

Author: – Tippie College of Business--University of Iowa

Author: – University at Buffalo

Presenter: – UNC Charlotte

Career, Staff & Personal Development

9:45 AM – 10:45 AM PT

Keeping Students SAFE: Protecting Physical, Mental, and Financial Student Well-Being from Recruit to Graduate

Location: Yerba Buena 4-6

Author: – University of Louisville School of Public Health and Information Sciences

Student Services

9:45 AM – 10:45 AM PT

Navigating the Future of Education: A Look at Graduate Online Programs

Location: Golden Gate A

Moderator: – Boston University

Panelist: – Boston University

Panelist: – Clarkson University

Panelist: – Emerson College

Panelist: – EducationDynamics

Panelist: – The University of Alabama

Recruitment & Marketing

9:45 AM – 10:45 AM PT

Strategic Planning Workshop: A Step-by-Step Session

Location: Golden Gate B

Author: – Bard Graduate Programs in Sustainability

Enrollment Modeling & Strategic Planning

9:45 AM – 10:45 AM PT

The Prospective Graduate Student Journey

Location: Yerba Buena 1-3

Presenter: – Carnegie Higher Ed

Vendor Presentation

9:45 AM – 10:45 AM PT

Virtual Events: Transforming the Present and Shaping the Future

Location: Foothill G

Presenter: – Vault and CareerEco

Presenter: – Harvard T.H. Chan School of Public Health

NAGAP Joint Research with CareerEco

9:45 AM – 10:45 AM PT

Whose Job Is It? Finding the Balance Between Staff and Faculty Responsibilities

Location: Golden Gate C1-C2

Author: – The University of Tulsa

Author: – Neumann University

Author: – University of Arkansas for Medical Sciences

Career, Staff & Personal Development

11:00 AM – 12:00 PM PT

"You Get a Budget and You Get a Budget": Centralized and Decentralized Budget Management Strategies

Location: Yerba Buena 1-3

Author: – Saint Mary's College of California

Money Matters

11:00 AM – 12:00 PM PT

ADVANCED ROUNDTABLE - Golden Opportunities: Mid-career Role Shifting Beyond GEM in Academia

Location: Golden Gate C1-C2

Panelist: – Icahn School of Medicine at Mount Sinai - Graduate School of Biomedical Sciences

Panelist: – Harvard T.H. Chan School of Public Health

Panelist: – Saint Mary's College of California

11:00 AM – 12:00 PM PT

Confidence Boosters: How Peer Advocates Help Prospects Make the Grade

Location: Foothill C

Presenter: – Unibuddy

Presenter: – University at Buffalo

Recruitment & Marketing

11:00 AM – 12:00 PM PT

Getting to Yes! Designing an Interactive Graduate Student Recruitment Weekend

Location: Foothill G

Author: – University of North Texas

Author: – UT Austin

Author: – Texas A&M U / Bush School of Govt & Public Service

Recruitment & Marketing

11:00 AM – 12:00 PM PT

I Didn't Meet My Admissions Target: Survey Strategies to Understand Yield Rates, Applicant Behavior, and Student Readiness

Location: Golden Gate B

Author: – Kelley Direct Online MBA, Indiana University

Presenter: – Kelley Direct Online MBA | Kelley School of Business | Indiana University

Enrollment Modeling & Strategic Planning

11:00 AM – 12:00 PM PT

International Graduate Student Success: Insights from Research to Practice

Location: Yerba Buena 4-6

Presenter: – Duolingo

Presenter: – Northwest Missouri State University

Presenter:

NAGAP Joint Research with Duolingo

11:00 AM – 12:00 PM PT

Morale Matters: A "Hiring, Training, and Committee Structure" Blueprint for a Happy, High-Performing Team

Location: SoMa

Author: – Rutgers University–New Brunswick

Career, Staff & Personal Development

11:00 AM – 12:00 PM PT

Unplugged: Getting real about GEM partnerships

Location: Golden Gate A

Author: – Liaison International

Author: – Direct Development

Author: – ETS

Author: – Ashland University

Integrated Operations

12:00 PM – 1:30 PM PT

NAGAP Business Meeting AND Lunch

Location: Yerba Buena 7-8

Presenter: – Georgia Southern University

1:00 PM – 4:30 PM PT

Help Desk

Location: North Registration Desk

1:30 PM – 2:30 PM PT

Artificial Intelligence in Graduate Admissions

Location: Golden Gate C1-C2

Author: – University of Wisconsin-Madison

Author: – University of Iowa

Presenter: – Tippie College of Business--University of Iowa

Presenter: – Northwestern University, The Graduate School

Presenter: – University of Illinois Urbana-Champaign Graduate College

Presenter: – University of Minnesota - Twin Cities

Presenter: – University of Oregon Lundquist College of Business

Presenter:

Presenter: – University of Michigan, Rackham Graduate School

Presenter: – Graduate & Prof Admissions The Ohio State University

Presenter: – Rutgers University-New Brunswick

Presenter: – University of Iowa

Integrated Operations

1:30 PM – 2:30 PM PT

Balancing Act: Enrollment Modeling & Strategic Planning for High-Demand Graduate Programs in Resource-Constrained Environments

Location: Golden Gate B

Author: – San Francisco State University

Enrollment Modeling & Strategic Planning

1:30 PM – 2:30 PM PT

Enrollment Marketing Improv! A Panel of GEM Experts Answers Enrollment Marketing Challenges in Real Time

Location: Golden Gate A

Author: – Neumann University

Author: – Bard Graduate Programs

Author: – Direct Development

Recruitment & Marketing

1:30 PM – 2:30 PM PT

Exploring Mentoring Expectations: A Quantitative Analysis of Faculty and Student Perspectives in Graduate Student Mentoring

Location: SoMa

Presenter: – University of North Dakota

2024 Research Grant Winner

1:30 PM – 2:30 PM PT

Graduate Enrollment Leaders Speak: How NAGAP Members are Leveraging Career Resources to Drive Institutional Outcomes

Location: Foothill C

Presenter: – PeopleGrove

Presenter: – Ashland University

NAGAP Joint Research with PeopleGrove

1:30 PM – 2:30 PM PT

Mindfulness for the GEM Professional: Burnout, grit and emotional resilience

Location: Yerba Buena 4-6

Author: – Bowling Green State University

Career, Staff & Personal Development

1:30 PM – 2:30 PM PT

Money Talks: Using Finance & Funding Webinars as a Graduate Recruitment Tool

Location: Yerba Buena 1-3

Author: – University of North Carolina Greensboro, Bryan School of Business and Economics

Money Matters

1:30 PM – 2:30 PM PT

SAIGES: Strengthening American Indian Graduate Enrollment and Success

Location: Foothill G

Author: – South Dakota State University

Diversity, Equity, and Inclusion

2:30 PM – 3:15 PM PT

Break - Please visit our Exhibitors for a Chance to Win Great Prizes

Location: Yerba Buena 9-15

3:15 PM – 4:15 PM PT

A SMASching way to Recruit and Showcase your Programs through Social Media Ambassador Scholarships (SMASch)

Location: Yerba Buena 1-3

Author: – University of Hawaii at Manoa

Recruitment & Marketing

3:15 PM – 4:15 PM PT

Embracing Holistic Admissions: Engaging Your Programs for Success

Location: Foothill G

Author: – University of Illinois Urbana-Champaign Graduate College

Author: – University of Illinois Urbana-Champaign

Diversity, Equity, and Inclusion

3:15 PM – 4:15 PM PT

Facilitating Graduate Advising Success by Developing Shared Expectations

Location: Foothill C

Author: – The Ohio State University

Integrated Operations

3:15 PM – 4:15 PM PT

Golden Gate Bridge: Driving Student Recruitment with Alumni

Location: Golden Gate A

Author: – Yale School of Medicine

Alumni Engagement Across the Student Life Cycle

3:15 PM – 4:15 PM PT

Helping Students Navigate Program Selection with Confidence!

Location: Yerba Buena 4-6

Presenter: – QS

Presenter: – Harvard T.H. Chan School of Public Health

NAGAP Joint Research with QS

3:15 PM – 4:15 PM PT

Navigating a Student's Journey from Prospect to Alumni: A Road Map for Small Office Success

Location: Golden Gate B

Author: – Rutgers University, School of Communication and Information

Student Services

3:15 PM – 4:15 PM PT

No Mission Without Margins: Balancing the Pursuit of Enrollment Growth and Financial Decision-making

Location: SoMa

Author: – Drexel University

Author: – Delaware Valley University

Author: – University of Northern Colorado

Author: – Liaison

Money Matters

3:15 PM – 4:15 PM PT

The Carnegie/NAGAP Prospective Grad Student Survey: Their Unfiltered Opinions on Social, Search, and Your Website

Location: Golden Gate C1-C2

Presenter: – Carnegie

Presenter: – Catawba College

NAGAP Joint Research with Carnegie

5:00 PM – 6:30 PM PT

Emerging Leaders Reception (BY INVITATION ONLY)

8:00 AM – 10:30 AM PT

Help Desk

Location: North Registration Desk

8:30 AM – 9:30 AM PT

Bridging the MarTech Gap: Maximize Enrollment by Unifying Marketing Enrollment Data

Location: Foothill C

Presenter: – Everspring

Presenter: – Ashland University

NAGAP Joint Research with Everspring

8:30 AM – 9:30 AM PT

Demystifying Success: Enrollment Marketing Benchmarks that Matter

Location: Golden Gate A

Author: – Direct Development

Vendor Presentation

8:30 AM – 9:30 AM PT

Does One Leadership Approach Fit All Situations? Adopting a Flexible Leadership Style to Meet the Needs of Your Team

Location: Yerba Buena 1-3

Author: – University of Washington Information School

Author: – Wayne State University Graduate School

Career, Staff & Personal Development

8:30 AM – 9:30 AM PT

How to Build a Mentor Program: Bridge the Gap Between Academic and the “Real World” with Human Centered Connections

Location: Golden Gate B

Presenter: – University of Washington

Alumni Engagement Across the Student Life Cycle

8:30 AM – 9:30 AM PT

Leveraging Internal and External Partners to Increase Net Tuition Revenue

Location: Yerba Buena 4-6

Author: – Miami University

Integrated Operations

8:30 AM – 9:30 AM PT

Supporting DEI in Doctoral Recruiting: Implementing and Sustaining a Pre-Application Mentoring Program

Location: Golden Gate C1-C2

Author: – University of Washington, Paul G. Allen School of Computer Science & Engineering

Author: – Paul G. Allen School of Computer Science & Engineering, University of Washignton

Diversity, Equity, and Inclusion

9:45 AM – 10:45 AM PT

Equity and Access in Practice: How Enrollment Management Professionals Conceptualize DEIB

Location: Yerba Buena 4-6

Author: – University of Chicago, Humanities

Diversity, Equity, and Inclusion

9:45 AM – 10:45 AM PT

Mapping the Graduate Student Journey: Insights from Halda & NAGAP’s Collaborative Study

Location: Golden Gate C1-C2

Presenter: – Halda

Presenter: – Boston College

NAGAP Joint Research with Halda

9:45 AM – 10:45 AM PT

Partnering with For-Profit Education Organizations in Times of Enrollment Decline: A Case Study at Clemson University

Location: Foothill C

Author: – Louisiana State University

Enrollment Modeling & Strategic Planning

9:45 AM – 10:45 AM PT

Resilience Recharge: Self-Care Strategies for Admissions Officers

Location: Golden Gate A

Author: – donnasu@northwestern.edu

Author: – Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications

Career, Staff & Personal Development

9:45 AM – 10:45 AM PT

Spending Money to Make Money: A Scholarship Alternative that Impacts Enrollment Matriculation and Student Job Outcomes Through Professional Development

Location: Golden Gate B

Author: – Purdue University

Money Matters

9:45 AM – 10:45 AM PT

Student Services Beyond Institutional Resources - A Personal Approach

Location: Yerba Buena 1-3

Author: – The University of Texas at Austin/ School of Nursing

Student Services

11:00 AM – 12:30 PM PT

Brunch and Closing Keynote Address - From Trials to Triumph: Using a Trauma-Informed Approach to Achieve Success

Location: Yerba Buena 7-8

Speaker: – UNC Charlotte