Director of Content and Communications Mitch Daniels School of Business, Purdue University West Lafayette, Indiana, United States
Enrollment marketers often face unique challenges when engaging with faculty, who play a critical role in shaping institutional communication strategies. Unlike in agency or industry settings, higher education typically does not have staff solely dedicated to relationship management. At Purdue University’s Mitch Daniels School of Business, fostering collaboration is a key priority for all members of the marketing and communications team. This presentation will offer practical strategies for enhancing communication with academic stakeholders and promoting positive organizational change.
Learning Objectives:
Redefine the traditional understanding of interdepartmental partnerships
Define the purpose of relationship management
Gain insights into developing a training program and championing behavior change
