The Tech Stack Powering Modern Recruitment: From Silos to Synergy

Marketing and enrollment leaders in graduate programs are hitting roadblocks as scattered data across systems complicates student recruitment and enrollment. They're struggling to overcome obstacles caused by data being stuck in different places, making it difficult to efficiently recruit and enroll new students.

This session explores the key elements of a modern student recruitment technology stack, focusing on the importance of seamless integration and efficient data flow. Using the successful partnership between Everspring and Santa Clara University as a case study, we’ll demonstrate how innovative SaaS solutions can enhance enrollment predictions and marketing effectiveness. Participants will gain practical insights and actionable steps to apply unified data systems and consolidated dashboards within their own institutions.