Join us as we discuss the current landscape of graduate student recruitment and how institutions can be prepared to respond to student needs and expectations. We will walk through the Graduate student journey and discuss student recruitment by reviewing relevant trends and diving deeper into specific areas that directly impact enrollment. Foundational market research, the competitive landscape, demand for degree and non-degree programs, graduate website best practices, digital advertising, CRM execution, and more will all be included in this presentation. We'll also share practical strategies for applying these insights to your enrollment efforts today and takeaways to help you thrive in future times of rapid change.
Learning Objectives:
Content and conversion oriented website best practices
The latest digital and social advertising for graduate that is proving effective
Communication and personalization techniques through web and CRM
