Generative AI in Graduate Enrollment Management in 2025: Adoption and Impact

As graduate enrollment management professionals navigate an increasingly complex digital landscape, understanding the adoption, challenges, and opportunities presented by generative AI becomes crucial. This session will present research collected by Element451 in partnership with NAGAP that offers insights into how institutions are integrating generative AI into their enrollment strategies, communication processes, and operational workflows. The presenters will share actionable insights from the research, revealing adoption trends, institutional challenges, and innovative strategies for leveraging generative AI in various dimensions of graduate enrollment management.