Bridging the MarTech Gap: Maximize Enrollment by Unifying Marketing Enrollment Data

Everspring and NAGAP research reveals a critical challenge: graduate enrollment leaders invest heavily in marketing technology, yet fragmented systems hinder their ability to track spend, measure channel performance, and calculate ROI. This "MarTech gap" leaves valuable insights hidden. By understanding technological gaps, graduate enrollment professionals can optimize campaigns, maximize budget allocation, and improve conversions. This session will share key insights from our research, and actionable strategies to connect marketing and enrollment data, gain visibility into what investments are most effective, and reduce cost per enrolled student at your institution.