Director, Graduate Enrollment Digital Strategy Boston College Chestnut Hill, Massachusetts, United States
This presentation reveals insights from a comprehensive study of the graduate student enrollment journey, featuring survey data and interviews with over 1,400 graduate students. We compare these findings with responses from graduate enrollment leaders and contextualize them using Halda’s own database of student interactions. This multidimensional approach offers a detailed perspective on graduate student trends, marketing attribution, and digital engagement in higher education.
Attendees will leave with valuable insights and practical takeaways to improve recruitment and enrollment strategies.
Learning Objectives:
Understand emerging trends impacting the graduate student journey.
Align with the evolving expectations of graduate enrollment management (GEM) professionals.
Implement actionable strategies for digital-first recruitment.
