Senior Managing Consultant AACRAO Consulting Washington, District of Columbia, United States
Strategic enrollment management (SEM) is a complex, fast-paced, and high-stakes endeavor. It is how the university operationalizes its strategic plan through the lens of enrollment and learner success. Through the application of best practices derived from case studies, this session will explore how to: keep your university engaged in SEM planning; reduce planning fatigue by linking and extending other planning efforts at the university; build a plan to be nimble, agile and innovative; sustain SEM energy throughout the life of the plan; and create effective SEM teams to build institutional capacity leading to enrollment health and improved learner success.
Learning Objectives:
Commonly define SEM and enrollment terms.
Understand the role data plays in shaping your enrollment and learner experience goals.
Gain insight into the role of leadership in shaping and supporting the work of SEM.
Examine how to link existing data, strategies, and tactics from other plans to SEM planning.
Understand leadership’s role in implementing and sustaining SEM planning.
