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    Presentation

    Recruitment & Marketing

    Increasing Yield with In-Person Recruitment Events in an Online World

    Thursday, April 24, 2025
    4:30 PM - 5:30 PM PT
    Basic
    Approach: Operational
    Level: Basic
    How are enrollment management professionals creating authentic in-person recruitment experiences for students in an online world? Online recruitment presents an emerging trend in higher education, but how are universities bringing students to on-campus events? Thoughtful proactive recruitment practices are crucial in graduate enrollment management to ensure prospective students move to matriculation. This presentation addresses effectively engaging with prospective students in-person who are used to online interactions. Presenters will cover in-person and online recruitment strategies that are successful in creating yield. Additionally, presenters will provide insight on the marketing tools used for event promotion and discuss challenges and strategies for building yield from in-person events.

    Learning Objectives:

    • The greatest amount of time will be dedicated to reviewing in-person yield events. The presentation will cover comparison of online vs in-person recruitment events, intention behind the events, and data driven recruitment strategies moving forward. The attendees will learn new strategies to add to their existing practices.
    • Discussion of current challenges relating to in-person recruitment events will provide a basis for the conversation moving forward. Often, prospective students could be difficult to reach and engage with due to the lack of presence on-campus. Attendees will gain a better understanding of common struggles of event attendance and what actions recruitment professionals can take to alleviate them.
    • The utilization of data and technology in relation to recruitment practices will be another vocal point of the presentation. Attendees will learn how to use their current resources to connect and communication with their student population. Participations will learn how to use data and technology to reach their target audience when determining future yield events.