Money Talks: Using Finance & Funding Webinars as a Graduate Recruitment Tool

This session will summarize how a graduate recruitment team with limited knowledge and expertise in the areas of financial aid and scholarships used an online survey to inform the development of a comprehensive Finance & Funding Webinar highlighting the various funding options used by current students and available to prospective graduate students. Initially developed as a virtual presentation for newly admitted students, the webinar is now offered monthly, its content has been transformed into an online Finance & Funding Guide, and it often serves as the first point of contact for prospective students interested in our graduate programs. By providing up-front, straightforward answers to finance and funding questions and gathering related resources into one place, we’re demystifying the finance and funding process and empowering prospective students with the answers they need to confidently pursue their academic goals.