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    Tony Fraga

    CEO
    Direct Development
    Fairfax, Virginia, United States

    Tony has been consulting with schools for the past two decades and specializes in developing customized strategic marketing and communications plans for graduate schools. His approach is heavily based on the inbound methodology and is known for helping institutions build more sustainable marketing programs (doing more with less) based on data and bottom-funnel impact.

    Tony has presented widely on marketing trends and best practices at national and regional conferences, including NAGAP, NACCAP, TXGAP, NYGAP, CAPGAP, SEGAP, MAGAP, BIOGAP, SCCCU, AMA Higher Ed, EduWeb, and others. He was awarded the NAGAP Visionary Award in 2019, and continues to volunteer on NAGAP’s Education Committee and Strategic Partners Council.

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