Alumni-Driven Recruitment: Amplifying Your Graduate Recruitment Reach Through Alumni Networks

Thursday, April 24, 2025

10:30 AM - 11:30 AM PT

Approach: Tactical
Level: Intermediate

Author(s)

Ryan J. Boyd, M.Ed. (he/him/his)

Associate Director of Admissions for National Recruitment
University of Cincinnati
Cincinnati, Ohio, United States

Handouts
AM

Abby McAllister (she/her/hers)

Program Manager for National Recruitment
University of Cincinnati
Cincinnati, Ohio, United States

Alumni are one of the most powerful resources for expanding your institution’s reach and enhancing recruitment efforts. This session will focus on how admissions teams can harness the power of alumni networks to attract diverse, qualified students. Participants will learn how to create alumni-driven recruitment programs that not only engage alumni but also provide prospective students with authentic insights into the institution. The session will cover best practices for training alumni to represent the institution and creating pipelines from alumni employers to student applicants.

Learning Objectives:

Alumni as Brand Ambassadors: Training alumni to be effective advocates for your institution during the recruitment process.
Authenticity Matters: How alumni can share their personal stories to attract prospective students.
Creating Alumni Recruitment Networks: Building local, national, and global alumni networks to support recruitment efforts.