Enrollment Marketing Improv! A Panel of GEM Experts Answers Enrollment Marketing Challenges in Real Time

Friday, April 25, 2025

1:30 PM - 2:30 PM PT

Approach: Tactical
Level: Intermediate

Author(s)

Francesca Reed, MA (she/her/hers)

VP for Enrollment Management and Marketing
Neumann University
Aston, Pennsylvania, United States
Katie Boyle, MS (she/her/hers)

Director of Enrollment, Marketing, and Partnerships
Bard Graduate Programs
Annandale-on-Hudson, New York, United States
Tony Fraga

CEO
Direct Development
Fairfax, Virginia, United States
Marcus Hanscom, MBA (he/him/his)

Director of Enrollment Marketing
Direct Development
Fairfax, Virginia, United States

Overview: Back by popular demand! This live-fire panel session has a widely experienced group of GEM leaders who will answer the top marketing challenges facing graduate enrollment professionals today. As we’ve done in the past, we will be taking questions from session attendees and providing answers improv-style. The panelists will come prepared to share from the biggest wins and lessons learned from a variety of institutions over the past several years. The panel includes two higher education leaders, Fran Reed (Neumann University) and Katie Boyle (Bard College) along with long-time graduate enrollment marketing consultant Tony Fraga (DD Agency). This improv-style session will be hosted by NAGAP Experts Bureau member and graduate enrollment marketing evangelist Marcus Hanscom (DD Agency). Join us to learn about how you can address today’s biggest enrollment challenges without striking out.

Team Leader: