Good Friction in GEM: Evolving Practices and Encouraging Growth

This session explores the concept of "good friction" in higher education, focusing on how it is necessary to drive evolution in Graduate Enrollment Management (GEM) and the development of new services that best support applicants, students, and institutional priorities. Often seen as a hindrance, friction can be a powerful force for change when utilized effectively. By thoughtfully exploring tension between existing structures and innovative ideas, GEM professionals can foster environments that tolerate risk, embrace change, and drive strategic enhancements.

Presenters will share examples which showcase how to develop communities of practice and nurture mindsets open to growth and calculated risk-taking. Attendees will leave with actionable strategies for navigating and utilizing friction to evolve policies and create innovative services that are both sustainable and impactful.