Pre-Summit Institute (REQUIRES ADDITIONAL REGISTRATION)

Wednesday, April 23, 2025

1:00 PM - 4:00 PM PT

Presenter(s)

Tony Fraga

CEO
Direct Development
Fairfax, Virginia, United States

Speaker(s)

Marcus Hanscom, MBA (he/him/his)

Director of Enrollment Marketing
Direct Development
Fairfax, Virginia, United States

Presenter(s)

Mel Trice (she/her/hers)

Creative & Marketing Director
Direct Development
Wilmington, Delaware, United States

Beyond the Comm Plan: A Content Strategy Bootcamp for Grad Schools

Your enrollment strategy’s secret weapon? Content. In this hands-on workshop, you’ll learn how to build or reﬁne a content marketing strategy that drives results for your graduate programs. Designed for GEM professionals at all experience levels, this session combines practical tools, live exercises, and expert insights to help you create high-impact content aligned with the applicant journey. Walk away with actionable plans, ready-to-use templates, and strategies for leveraging your institution’s unique voice to engage prospective students and boost enrollment success.